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ESOMAR ACT is a member of European Society of Opinion and Market Research (ESOMAR) since 2004. ESOMAR is the world's leading market research association and is recognized as the premier international industry advocate. Founded in 1948 as the European Society for Opinion and Marketing Research, it now unites 4,000 members, both clients and providers of market research, in over 100 countries, making it the only organization that unites market research professionals on a worldwide level.
In 2007, ACT became the first and the only member of Mystery Shopping Providers Association (MSPA). With over 150 member companies worldwide, the MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources.
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The ACT Effectometer
The ACT EffectometerTM: A tool to measure the effectiveness of a communications campaign...
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