Tbilisi OmniLux

Survey Design

Tbilisi OmniLux is conducted on a quartely basis. The standardized sample size is 400 respondents per wave and surveys population with relatively higher income. Consequently, the survey is especially valuable for companies that target middle class Tbilisi residents (e.g. famous brands, expensive products and services etc.). The sample is renewed for each wave of the survey and the similar sampling model allows comparing results through different waves.

Survey Stages

Survey strictly starts at the end of June, September, December, March. Each wave takes 28 days i.e. client receives the final results within 21-28 days. 

Pricing

The cost of the questionnaire is determined by the number of questions. Any type of question costs EUR 200. The price includes questionnare design, data collection, analysis, and reporting. We also offer presentation of findings and expert consulation on implementation issues. 

In addition to the key questions, socio-demographic and geographic information on respondents is delivered to client for free.

Discounts for contactors

In case of contracting for 20 questions per year, contractor is eligible to special benefits such as:     

• The price for a question decreases to EUR 160
• In addition to social-demographic caracteristics, contractor receives analysis of media habits of respondents.
• Contractor is flexible to select the preferred Omnibus waves, skip useless seasons etc.
• Contractors are allowed to divide the purchased 20 questions as they wish i.e. 5 questions each wave, or 10 every second wave etc.

For any queries that you may have please contact ACT Marketing department.