At the development stage, when all you have is an attractive business idea, ACT will help you identify whether or not there is a vacant niche in the existing market for your concept and whether or not it is worth implementing – in other words, research which will reduce the risk on those often perilous initial investments which, if not properly investigated, could later turn out to lack feasibility. To study the potential of new business ideas, ACT applies its special tool ACT Idea Feasibility^TM.