ACT employs all available methods to collect the necessary data: quantitative surveys, qualitative interviews, observation and testing. We use both traditional research methods as well as the most recently developed, contemporary technology.

We pay special attention to the accuracy of our data collection and our specially trained field staff is experienced in following methodological procedure and regulating the quality of their work. We consistently gather reliable and high quality data, which is seen as the foundation for developing the best approach and making the correct business decisions.