This is the study one-month course initiated by ACT housed within the facilities of Eoropean School of Management (ESM Tbilisi). Program offers general review of the research theory specifics of its application in Georgia and real practical examples (research projects). With the completion of this course participants acquire enough knowledge and ability properly evaluate the needs and objectives, and effectively use research outcomes.

Certain issues:

• Role of marketing research in decision-making process
• Research methods
• Desk research
• Qualitative research (focus groups, in-depth interviews)
• Ethnographic research
• Mystery Shopper
• Quantitative research
• Data collection technique (face-to-face interview, phone interview, self-administered interview)
• Design of the research tools
• Baseline issues on sampling
• Databases, data processing, statistical analysis, SPSS
• Planning of research projects
• Types of research
• Market and consumer research
• Product (price, package, product) study
• Brand study
• Advertising study
• In-organization study
• Media research

Upon the completion, participants receive joint ACT and ESM Tbilisi certificate.
For the information please contact ACT