At first glance, it might seem easy to gather qualitative survey respondents to take part in discussions or interviews that do not special resources or qualifications. However, our long-time experience affirms that it can actually be quite difficult to contact the desired group of respondents. Furthermore, the incorrect selection of respondents can result in irrelevant discussion flow which in turn leads to inadequate conclusions.

Experienced ACT recruiting agents are on hand to provide a sampling of targeted respondents in accordance with all particular research requirements. With this aim they apply various methodological approaches of respondent identification and use special sampling questionnaires.

To identify the informal leaders of society – those who have an influence on the opinions of others – ACT has designed the special analytical tool ACT Opinion Leader Q.