The more familiar you are with the needs and demands of consumers in a specific market, the more successfully you will be able to offer desired services or products. ACT offers a wide range of consumer research tools designed to help you become more familiar with a number of consumer-related factors including:

• Behavior
• Decision-making process
• Satisfaction level
• Preferences
• Quality of loyalty
• Purchase intention

There is no product that will be of interest to all kinds of consumers and the company that is more concentrated on a particular segment of the marketplace will be able to encourage interest in its products or services more efficiently than a company whose target segment is defined as the "average” consumer. Consumer segmentation helps you identify the particular group you should be oriented towards, and thus to put yourself in the most beneficial position. ACT offers consumer market segmentation in two concepts: descriptive (geographical, demographic) and behavioral (consumer behavior, psycho types).

To determine the psycho-segmentation of consumers, ACT applies ACT Psychography^TM – a unique tool designed by ACT market specialists and Georgian scientists. It is based upon globally applied, fundamental methodologies but at the same time, unlike foreign instruments it allows for the specific consideration of local, Georgian cultural factors.