The study of a product or some of its components is extremely important when a company is planning to offer a new product on the market or modify the marketing mix of the existing product. Before the product gets produced in large volumes or undergoes costly modifications, testing the product, or its components, first allows for the definition of its strengths and weaknesses in order to identify the version best-suited to the particular market in question. This process helps the company secure itself against futile investments and ensures that it will offer the targeted consumers the best possible product that will meet their requirements and preferences to the best extent possible.

ACT offers wide range of product study options, including:

• Product concept study
• Product testing
• Packaging testing
• Price testing

While studying particular products we apply both traditional methods of research and unique research tools designed by ACT experts:

ACT Product Optimizer^TM - A tool created by ACT experts, designed to see the best, feasible composition of product components.

ACT Price Optimizer^TM - A complex approach elaborated by ACT experts that helps elaborate the most optimal pricing strategy. It shows while pricing how much weight should be attributed to each of the product’s features and to each component of the marketing complex.