Personnel satisfaction is an important precondition for a company’s financial success. When happy at work, personnel generally become more productive and are more active in advertising and spreading their company’s products and services. Unsatisfied personnel, on the contrary, can be quite damaging for the company and its image and can incite an array of unfavorable consumer attitudes towards the company.

The study of the reasons behind the satisfaction or dissatisfaction of personnel facilitates a reasonable and results-oriented management of human resources. Such study allows the level of personnel satisfaction to be identified according to three parameters:

• Compensation
• Satisfaction with the corporate environment
• Satisfaction with communications